The importance of promotional video
A promotional film is video content used to promote a brand or businesses’ products, services or events. Once created, video content can be shared using a variety of digital channels such as social media platforms, online advertisements, websites. Promotional videos aren’t pushy like a bad sales pitch. You want the audience to choose your company/product on their own because they like what they see. There are many different types of films a brand can create, meaning there’s something to suit all business styles and brands.
What are the benefits of video content for your brand?
Promotional video content is an engaging way to sell something to your customers. It's also a great way to show off your business.
Companies that use video in their content marketing campaigns can see a 34% increase in conversion rates which in turn, leads to more sales.
Not only does it increase sales but you can put your own spin on the video showing off your company’s style and culture, letting your brand shine through. This builds credibility in the company/product, making people choose you over your competitors.
Video is such a diverse type of content. There will always be at least one type of video to suit your company.
Whether it’s homemade, unpolished videos or hiring a professional company to make a 2-minute explainer video, there will always be a style and price to fit your business.
Another benefit is that search engines favour videos. YouTube is the second largest search engine after Google.
Having regular video posted on both your website and YouTube channel is a great advantage and will increase your chances of being found in search results.