Mercy Creations

Promotional PHOTOS

5 reasons why your marketing needs images

Apart from grabbing our attention, triggering emotions and being memorable, pictures have one more superpower. As any marketer knows, images increase engagement. People don't just want to look at pictures, they want to share them and then they want to see more of them, and in fact, content with images receives up to 40% more shares than content without pictures.

They are easy to identify

The truth is quite simple: as humans, we love looking at images. Our brains are designed to perceive the world visually, and we crave constant visual input. Images are so attractive to us because we devote more of our brain's processing power to vision than to any other sense or ability—seeing takes up a surprising 50% of our brain’s resources.

Eyesight is so intuitive that we'd rather look at images than text. When you're navigating through endless search results, content paired with images consistently pulls in more clicks.

The lack of visuals in the content you put online often means it is doomed to be ignored. In fact, consumers are 60 times more likely to make contact with a brand that shows up with an image in search results compared to one that doesn't.